![]() Three Dragons made offers and Jay Klein accepted an on-air deal with Jim Treliving and Arlene Dickinson. In 2014, PUR Gum made an appearance on CBC's Dragon's Den, asking for $1 million in exchange for a 10% equity stake, valuing the company at $10 million. The number of international markets grew from three, to six, to ten, and then over 25. However, PUR's popularity started to take off after a chain of airport duty-free shops started carrying the product, which made the brand gain international popularity that spread virally through airports and other channels. metropolitan areas, where “health hubs” – areas with significant markets for health food products – could be found. ![]() Then they expanded to the rest of Canada and major U.S. Klein marketed his product first in the Greater Toronto Area by starting small and going door-to door, "running for mayor". Klein decided to sweeten the chewing gum with xylitol so it would be a healthy choice for diabetics, pregnant women, people with dietary sensitivities, and any person seeking to avoid chemicals. The result was naturally sweetened PUR Gum that contains no additives or chemicals and is non- GMO. In 2010, entrepreneur Jay Klein aimed to create a chewing gum that was vegan, gluten-free, nut/soy-free, allergen-free, and aspartame-free. uses the slogan "Kick Aspartame" to promote their sugar-free and aspartame-free products. ![]() PUR gum and mints are also sold through online outlets such as Amazon. PUR gum and mints are manufactured in Switzerland, distributed in Canada, and sold in over 25 countries worldwide. and founded in 2010 by Jay Klein in Toronto, Ontario, Canada. PUR Gum is a brand of aspartame-free gum produced by The PUR Company Inc.
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